When we launched the first version of Basecamp in 2004, we decided to build software for small companies just like us. We know how growing from four to six or eight employees is a huge move. We know that it’s during those growth moments you need a system to help you keep everyone on the same page, and help your expanding teams be more self-sufficient. Being roughly the same size as our customers was a product-focused, mission-oriented decision we made then and have stuck to ever since.

Pricing strategy can be challenging, complex, and offers no shortcuts. This reality makes “winging it” an enticing option when you don’t know where to begin.

Even if you’re not in sales, you’re in sales. You have to sell your ideas, your point of view, your suggestions, your value, your…