Don't want to run Black Friday deal?

Plan a price increase after Black Friday and show X days remaining to buy at current price point.

Pro SEO tip:

Content marketing for SaaS should always be targeted at beginners/people just entering a market.

The experts don’t read guides, but they might hear about you via word of mouth or ads.

Lean into a growing market, educate newcomers, and build trust with them.

It’s hard to believe but more competitors in your market generally means more money for you as their marketing helps grow the entire pie

If your product stays good, that is

A head of PR without a social media following is like a head of engineering that can’t code.

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.

Очень легко делать продукт, который никому не нужен. Без понимания, есть ли у вас PMF и на какую юнит-экономику вы можете рассчитывать, вы не будете интересны инвесторам и у вас не будет шанса стать большими.

Ваш бизнес может продержаться какое-то время, но в конечном итоге умрет.

It might be that you’re losing money on every sale

(Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…)

“You’ve exceeded your plan limits. Please click to schedule a call with your sales rep to help find a suitable plan”

Is the quickest way to lose me as a customer. Fuckin hate talking to startup sales reps. 🤢

Percentages without absolute numbers are almost always a sign someone is trying to sensationalize a bad or uninteresting metric.

“We had 1000% user growth last year!”

Sounds great until you realize they only went from 5 to 55 users.

The most important feature for every website that cares about retention of any kind: Stay logged in. Hardly anybody does it right.

Behavioral economics postulates the concept that people make “irrational” decisions because they are influenced by social factors. Identifying the resulting emotions helps to understand why people take the actions they do.

The bar is SO low on great customer experiences that as long as you give a F$%* you'll be ahead of 90% of other companies.

Основная причина гибели хороших интернет-сообществ — отказ от самозащиты.

Где-нибудь в необъятных недрах интернета это происходит прямо сейчас. Когда-то на этом месте был чистый ухоженный сад для интеллектуальных бесед, куда приходили образованные и заинтересованные люди, привлечённые высоким уровнем доносящихся оттуда речей. Но вот в сад прибывает глупец и уровень бесед чуточку падает — или даже не на чуточку, если глупец вмешивается в разговоры с упорством, достойным лучшего применения.

Bilingual Child was supposed to be an experiment. We built it in 6 weeks, working on it nights & weekends.

The app was free to download with one available book, including ten vocabulary words, and two additional books offered as an in-app purchase of $1.99.

For the first two months after releasing it we let it sit. We had never released an iOS application and had little idea what to do to market it. To our surprise, it slowly picked up steam. $5 a day. $10 a day. Then $15 a day.

На сегодняшний день рынок товаров и услуг офлайн (торговые точки, магазины, ларьки) отходит на второй план, люди начинают все больше и больше доверять онлайн-магазинам, и совершать покупки именно в сети Интернет. В связи с этим, количество интернет магазинов в Украине растёт с каждым месяцем, и практически все, не исключая самые крупные и раскрученные интернет магазины, нуждаются в свежем взгляде на решение своей главной проблемы,- проблемы увеличения продаж.

There are three problems with getting your first few customers:

1. You (probably) don’t know how to sell things
2. You don’t know who you’re selling to
3. You don’t even really know what you’re selling

Marketing Mix, a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed classification has been used by marketing companies, branding agencies and web design companies throughout the world.

Great Quote: "Sell benefits, not features. Nobody who bought a drill wanted a drill. They wanted a hole"

One of the side effects of using the iPhone App store so much is that it's started to fundamentally alter my perception of software pricing. So many excellent iPhone applications are either free, or no more than a few bucks at most. That's below the threshold of impulse purchase and squarely in no-brainer territory for anything decent that I happen to be interested in.